mtb-timeline

Diamond Back Overview

Diamond Back Bicycles was founded as a BMX brand in 1977 by Western States Imports (WSI) in Newbury Park, California, by Mitchell M. Weiner and Junya (Cozy) Yamakoshi ¹⁾. WSI also sold road bikes under the Centurion brand.

Mitchell Weiner was born in 1932 in Romania and immigrated to the U.S. at the age of 16. In 1969, while running an import business, Raleigh UK asked him to import 2000 Grand Prix's from Asia and then Raleigh backed out of the deal, accidentally turning Mitchell into a bike reseller. ²⁾

None of the bikes actually is made by WSI. Ever since it entered the bicycle business, WSI has been strictly an importer and distributor.

“Boxes in, boxes out. Everything else is marketing,” said WSI’s executive vice president, Michael L. Bobrick. latimes, 1986

Why DB? Their answer: It's not about the bike. ³⁾

1982 Ridge Runner

Note that the brand is “Diamond Back” with a space and not “DiamondBack”, nor “Diamondback.” ⁴⁾

1982 Ridge Runner retrobike

1983 Mean Streak

As Bobrick ⁵⁾ said, “Everything else is marketing.” Diamond Back tried focusing marketing to the easily angered and sold many bikes. Almost identical to the Ridge Runner, with newer derailleurs.

1983 Mean Streak boisebicycleproject

1984 Trail Streak

The streaks continued, with “Mean Streak”, “Trail Streak”, “Sand Streak” (cruiser) and “Silver Streak” (bmx).

1984 Trail Streak mtbr

1985 Apex

The streaks kept on coming with “Hot Streak” (bmx) and “Fleet Streak” (hybrid),

Meanwhile Diamond Back released a couple of pretty good mountain bikes with their Apex and Ascent. Note the full Shimano XT level components.

1985 Apex |gdctral