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Kuwahara

Kuwahara Bicycles was founded in 1918 in Osaka Japan by Sentarō Kuwahara and became famous in the west for its BMX bicycles, which they continue to make today: kuwahara-bike.com. Their strong fan base today is partially due to a boy named Elliot flying away with ET on a Kuwahara special built for E.T. the Extra Terrestrial. 1)

Most early (1983-1985) Kuwahara mountain bikes sold in North America were dual branded: Kuwahara on the down tube with an Apollo headbadge. Apollo was an Australian brand 2) imported into North America by Fred Deeley of Vancouver, BC. All early North American Kuwahara/Apollo mountain bikes will likely have a Deeley sticker on the seat tube.

So… are these Apollos or Kuwaharas? This is why it's hard to research Asian bike makers: they're often the hidden maker behind many “brand name” bicycles and these facts are hidden in a difficult to translate language which isn't likely recorded on the internet. Thus far, credit had been given to the designer, builder or simply the branding. In the case of Apollo vs. Kuwahara, it's likely Kuwahara should get the credit as:

  • Many Kuwaharas from this era do not have Apollo badging.
  • The mispelling on “Siera Grande” seems to imply the bikes were painted in Japan.
  • Many Kuwaharas in Australia do not have an Apollo badge. For example: mtbr

Apollo of Australia should get its own timeline entry if some local Aussie examples can be found.

Despite Kuwahara's popularity, no 1983-1985 catalogs containing Kuwahara mountain bikes have been found.

E.T. Forever Kuwahara
E.T. Forever Kuwahara
dreamgate.ne.jp



1983 Apollo

The date is uncertain and the model name is unknown. It lacks the classic bullmoose handlebars but does have a Suntour Mountech front derailleur which is period correct. Presumably, all Kuwahara mountain 1984-1986 bikes have lugged frames with bullmoose handle bars. In the absence of catalog verification, the following Kuwahara (welded 3)) bullmoose mt. bikes models have been found:

  • blazer: 1986+?
  • lion: 1983?
  • shasta: 1984+
  • siera/sierra: 1984+
  • cascade: 1984+
  • aries: 1984+
  • mondia cascade cross: 1986 (switched to a Nitto v-stem in 1987)

1983 Apollo/Kuwahara
1983 Apollo/Kuwahara bikeforums


1984 Aries

All of the mountain bikes pictured on this page are Apollos with Deeley stickers.

Headtube badge and sticker
Triple branding: Kuwahara/Apollo/Deeley

Fred Deeley
Fred Deeley logo closeup

1984 Aries
1984 Aries flickr


1985 Siera Grande

The misspelling was corrected in later versions.

Siera Grande
Siera Grande

1985 Siera Grande
1985 Siera Grande bikeforums


Production Notes

[1]. ?

1)
A point of trivia: Blade Runner was released within a month of ET (I saw ET & Blade Runner new in the theaters on the same day!) and yet the ancillary merchandise sales of ET ($1 billion by 1998 wikipedia) dwarf those of Blade Runner, as who wants to buy dystopian toys? Yet, Blade Runner features dozens of bicycles, whose names are forgotten: youtube
2)
Apollo continues to design bikes in Australia: apollobikes
3)
Kuwahara mt. bikes later used bmx style v-stems, which are similar to bullmoose
kuwahara/start.1626909627.txt.gz · Last modified: 2021/07/21 16:20 by gchandler