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sng:start [2021/08/12 17:59] gchandlersng:start [2024/04/30 17:03] (current) mtbtimeline
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 S&G Cycles ((S&G comes from the name "Security & General Finance", see: [[https://www.retrobike.co.uk/threads/who-knows-what-about-muddyfox.18576/page-4|retrobike]])) was founded by Drew Lawson and Ari Hadjipetrou "during a card game in an ex-pat bar in Saudi Arabia." S&G Cycles ((S&G comes from the name "Security & General Finance", see: [[https://www.retrobike.co.uk/threads/who-knows-what-about-muddyfox.18576/page-4|retrobike]])) was founded by Drew Lawson and Ari Hadjipetrou "during a card game in an ex-pat bar in Saudi Arabia."
 ((Short review in [[https://www.bikebiz.com/founders-of-muddy-fox-reunited-by-mtb-history-film/|bikebiz]] of the documentary: [[https://www.imdb.com/title/tt5947702/|Mountain Biking: The Untold British Story]])) ((Short review in [[https://www.bikebiz.com/founders-of-muddy-fox-reunited-by-mtb-history-film/|bikebiz]] of the documentary: [[https://www.imdb.com/title/tt5947702/|Mountain Biking: The Untold British Story]]))
-S&G Cycles imported Araya's MuddyFox mountain bike into the UK from 1983 until around 1991, replacing the S&G branding with the simple "Muddy Fox" around 1985.  The Muddy Fox Bicycles brand continues today ([[https://www.muddyfox.com/|Muddy Fox]]), with new owners and they're no longer made by Araya nor in Japan. +S&G Cycles imported [[araya:start|Araya]]'s MuddyFox mountain bike into the UK from 1983 until around 1991, replacing the S&G/Muddy Fox/Araya branding with the simpler "Muddy Fox" in 1985.  The Muddy Fox Bicycles brand continues today ([[https://www.muddyfox.com/|Muddy Fox]]), with new owners but they're no longer made by Araya nor in Japan. 
-((muddyfox.com states that: //"Muddyfox can lay claim to the first Mountain bike brand in Europe."//  [[cleland:start|Cleland]] & [[schauff:start|Schauff]] both started in 1981...))+((muddyfox.com states that: //"Muddyfox can lay claim to the first Mountain bike brand in Europe."//  [[cleland:start|Cleland]] & [[schauff:start|Schauff]] both started in 1981.  [[centurion:start|Centurion]] of Germany started in 1982.))
 Arraya continue to make their own line of MuddyFoxes along with many other bicycles, presumably in Japan ((See Araya's web page: [[http://araya-rinkai.jp]].)) Arraya continue to make their own line of MuddyFoxes along with many other bicycles, presumably in Japan ((See Araya's web page: [[http://araya-rinkai.jp]].))
 \\ \\
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 It's not likely that S&G imported more than a couple hundred Muddy Foxes into the UK before dropping the //**S**ecurity & **G**eneral Finance// from each bike.  Otherwise, no other Araya branded mountain bikes seem to have ever escaped Japan to the west. It's not likely that S&G imported more than a couple hundred Muddy Foxes into the UK before dropping the //**S**ecurity & **G**eneral Finance// from each bike.  Otherwise, no other Araya branded mountain bikes seem to have ever escaped Japan to the west.
 \\ \\
- 
-So, is this an S&G?  An Araya?  A Muddy Fox?  Answer: it's all three, but S&G comes first on the branding, so it wins the entry in the timeline.  Araya is undoubtedly the designer and manufacturer - and deserves a page of its own. 
  
 There remains a small bike shop in Cambridge, England, named "S&G Cycles."((Its only web presence is a humble [[https://www.facebook.com/-S-and-G-Cycles--160557604021832/|facebook]] page.))  Probably unrelated - but ... There remains a small bike shop in Cambridge, England, named "S&G Cycles."((Its only web presence is a humble [[https://www.facebook.com/-S-and-G-Cycles--160557604021832/|facebook]] page.))  Probably unrelated - but ...
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 Date verified by serial number.  Missing grips but seems to match Araya's 1983 catalog: [[http://araya-rinkai.jp/catalogue.html]] Date verified by serial number.  Missing grips but seems to match Araya's 1983 catalog: [[http://araya-rinkai.jp/catalogue.html]]
 \\ \\
 +
 +
 +So, is this an S&G?  An Araya?  A Muddy Fox?  Answer: it's all three, but S&G comes first on the branding, so it wins the entry in the timeline.  Araya is undoubtedly the designer and manufacturer - and deserves a page of its own.
  
 </div> </div>
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 ===== 1985 Muddy Fox Courier ===== ===== 1985 Muddy Fox Courier =====
  
-The branding change-over occurred in 1985 and sales improved while heading more down market. +The branding change-over occurred in 1985 and sales improved while heading more down market.  Ari states that they sold 30,000 Couriers in a two day trade show.  ((See the excellent documentary on Youtube: [[https://www.youtube.com/watch?v=e6zbENQcwkk|Mountain Biking The Untold British story]]))  Muddy Fox really brought mt. biking to the UK.
  
 </div> </div>
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 </div> </div>
  
 +<div column 50% #s1987>
 +----
  
-<div column 50% #s1985>+===== 1987 Explorer ===== 
 + 
 +Suntour XC Sport 7000 (1987-88), Tange MTB tubing, MF branding everywhere. 
 +Suntour roller cam rear brakes,  
 + 
 + 
 + 
 +</div> 
 + 
 +<div column 45%> 
 +{{1987.jpg?300|1987 Explorer }} 
 +\\ 
 +1987 Explorer 
 +[[https://www.facebook.com/groups/233887150624113/search/?q=1987|facebook]] 
 + 
 +</div> 
 + 
 +<div column 50% #s1988> 
 +---- 
 + 
 +===== 1988 Roadrunner ===== 
 + 
 +Suntour Alpha-3040 (1988+), u-brake rear, pulley quill stem, MF branded tubing & 
 + brakes, lugged frame. 
 + 
 + 
 +</div> 
 + 
 +<div column 45%> 
 +{{1988.jpg?300|1988 Roadrunner }} 
 +\\ 
 +1988 Roadrunner 
 +[[https://www.facebook.com/groups/233887150624113/permalink/1390591608286989/|facebook]] 
 + 
 +</div> 
 + 
 +<div column 50% #s1989> 
 +---- 
 + 
 +===== 1989 Pathfinder ===== 
 +Shimano Exage (Country/Mountain?) (1989), with Muddy Fox branded shoulder strap/bag & disc wheel covers. 
 +</div> 
 +<div column 45%> 
 +{{1989.jpg?300|1989 Pathfinder }} 
 +\\ 
 +1989 Pathfinder 
 +[[https://mountainbikemuseum.nl/en/mountainbikes/muddy-fox-pathfinder-437|mountainbikemuseum.nl]] 
 + 
 +</div> 
 + 
 +<div column 50% #s1990> 
 +---- 
 + 
 +===== 1990 Adventurer ===== 
 +SunTour XCM (1989-90) 
 +</div> 
 +<div column 45%> 
 +{{1990.jpg?300|1990 Adventurer }} 
 +\\ 
 +1990 Adventurer 
 +[[https://mountainbikemuseum.nl/en/mountainbikes/muddy-fox-adventurer-516|mountainbikemuseum.nl]] 
 + 
 +</div> 
 + 
 +<div column 50% #s1991> 
 +---- 
 + 
 +===== 1991 Alu Pro ===== 
 +Shimano Deore (1989-90) 
 +</div> 
 +<div column 45%> 
 +{{1991.jpg?300|1991 Alu Pro }}  
 +\\ 
 +1991 Alu Pro 
 +[[https://mountainbikemuseum.nl/en/mountainbikes/muddy-fox-alu-pro-370| mountainbikemuseum.nl]] 
 + 
 +</div> 
 + 
 + 
 + 
 +<div column 50% #sad>
 ---- ----
  
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 Thanks to Drew, MF had many good ads.  A few should be attached. Thanks to Drew, MF had many good ads.  A few should be attached.
 +\\
  
 +See also a TV ad: [[https://www.youtube.com/watch?v=vpe0ur02Utg|youtube]]
 +
 +{{mfad1.jpg?200|Muddy Fox Ad}}
 +\\
 +Muddy Fox Advert, from Drew's Facebook page: 
 +[[https://www.facebook.com/drew.lawson.775|Drew's Facebook]]
 +\\
 +
 +{{mfad2.jpg?200|Muddy Fox Ad}}
 +\\
 +Muddy Fox Advert, from Drew's Facebook page: 
 +[[https://www.facebook.com/drew.lawson.775|Drew's Facebook]]
 +\\
 +
 +{{mfad3.jpg?200|Muddy Fox Ad}}
 +\\
 +Muddy Fox Advert, from Drew's Facebook page: 
 +[[https://www.facebook.com/drew.lawson.775|Drew's Facebook]]
 +\\
  
 </div> </div>
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 Jacquie Phelan, three time NORBA champion. Jacquie Phelan, three time NORBA champion.
 \\ \\
-See: [[https://mmbhof.org/jacquie-phelan/|mmbhof]], [[https://en.wikipedia.org/wiki/Jacquie_Phelan|wikipedia]] and her account of the pic: [[https://www.flickr.com/photos/wombatbiker/1437514484|Jacquie's flickr]]+See: [[https://mmbhof.org/jacquie-phelan/|mmbhof]], [[https://en.wikipedia.org/wiki/Jacquie_Phelan|wikipedia]] and her account of the pic: [[https://www.flickr.com/photos/wombatbiker/1437514484|Jacquie's flickr]]  ((Also see the video: [[https://www.youtube.com/watch?v=BS3Lehv0inw|First Wednesday: Unmitigated Gal with Jacquie Phelan and Friends]], where Jacqui describes how the shot was made.))
 \\ \\
 [[https://www.facebook.com/drew.lawson.775|Drew's Facebook]] [[https://www.facebook.com/drew.lawson.775|Drew's Facebook]]
 +
 +</div>
 +
 +<div column 50% #s1997>
 +----
 +
 +===== 1997 Intereactive Ultimate =====
 +
 +A little skip ahead to 1997, to focus on some amazing Muddy Fox tech.  The **Intereactive** ((Note the spelling adds an 'e')) first appeared in 1995, during the wild scramble of all bike makers to find the [[https://www.pinkbike.com/news/the-short-turbulent-life-of-urt-suspension-mtb-history.html|sweet spot]] of perfect suspension: stiff while pedaling, compliant while descending and balanced while braking.  The single shock, controlling both the front and rear, kept the bike even.  But not pretty.
 +
 +</div>
 +
 +<div column 45%>
 +{{1997.jpg?300|1997 Muddy Intereactive }}
 +\\
 +1997 Muddy Intereactive Ultimate
 +[[https://iconicmtb.com/iconic-mtb-s/muddy-fox|iconicmtb]]
  
 </div> </div>
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 ==== Production Notes ==== ==== Production Notes ====
 <WRAP #prod1 /> <WRAP #prod1 />
-[1]. ?+[1]. Early numbers seem slim, as few examples remain. 
 +\\ 
 +<WRAP #prod2 /> 
 +[2]. The Muddy Fox Courier really took off.  As Ari Hadjipetrou states above, they sold 30,000 Couriers in a single day.  Whether they delivered is unknown, but Muddy Fox's early great success implies that they exceeded this goal early on.
 \\ \\
 </div> </div>
sng/start.1628816376.txt.gz · Last modified: 2021/08/12 17:59 by gchandler