User Tools

Site Tools


Rock Lobster

The Rock Lobster brand was coined by Paul Sadoff in Santa Cruz in 1984 to differentiate his new custom mountain bikes from his existing road bike efforts. Paul starting making road frames in 1978 while apprenticed to Ross Shafer of Salsa, branding them with either “Routier”1) or simply “Sadoff.”

I used to hand paint my name on the bikes but in 1984 I started building mountain bike frames. I thought, “Well, they can’t have my name on them. They have to have some sort of other name.” And I came up with the name of using Rock Lobster because I thought, “There’s Rockhopper, there’s Stumpjumper, Diamondback… all these macho names.” I thought, “Screw that. I want something that’s irreverent. Call it a Rock Lobster. It has nothing to do with riding in the dirt but it has the name ‘rock’ in there.” Paul Sadoff bikerumor

Paul Sadoff produced about 25 bicycles each year from 1978 to present, with total output about 400 road bikes, 250 cyclocross, 200 mountain bike, 100 single speeds and about 50 others.


Paul Sadoff
Paul Sadoff, April 2022 outspokencyclist

Jen Green badge silver head tube badge headbadges


Frame #2. Paul: “I am now the first and subsequently fourth owner as I got the frame back about 2011 and restored it for the 2012 NAHBS in Sacramento. The equipment is almost exactly what I put on the bike when I first built it up. The pedals are modern as the originals are long gone and were not all that great anyway. The bike first had a Campagnolo rally rear der. but a stick destroyed it after a year of riding in the forests around Santa Cruz. ”


Frame #029. All rebuilt.

1985 facebook


1986 MTB #16. Correct XT front derailleur and newer, short cage rear XT. Below handle bar XC thumbies.


Serial #045. XT M732? (1989) derailleur, other components are M730 (1987-88). Full XT, including hubs. Paul states that the components, except the saddle are original.

1987 facebook


Serial #046WB. Shimano Sport LX? gruppo, fillet brazed frame.


Mostly Shimano XT

1989 mtbr


Fillet brazed, Shimano Deore MT-62 rears.

1990 crankbased

1991 Bike

Fillet brazed, Deore XT

1991 Bike
1991 Bike mombat


Full Shimano LX components. Signed by Paul Sadoff. Built for Interbike to show off the orginal suspension fork, since replaced with a Tange. “Manhattan Squares” custom paint job. As shown in the Novemeber 1992 Bicycle Guide.

1992 facebook


Rain Forest Camo paint, TIG welded, XT gruppo, Rock Shox Mag 21 forks.

1993 mombat

Routier is French for “truck” and was also the name of the street where Paul was living.
rl/start.txt · Last modified: 2023/06/23 14:34 by mtbtimeline